We have been invited to participate in the debate about “eSport, Sport and Global Economy” debate table, organized by Tribuna Sant Cugat Empresarial and that has wanted to focus its attention on the potential of electronic sports at the time to energize and strengthen traditional sports clubs, sports leagues and brands that wish to improve their “engagement” with young people.
The debate, held in the ring of the Center for High Performance Sports of Sant Cugat, has been moderated by the journalist Jofre Llombart and has counted, in addition to the representative of the Esportia consultancy, with Alberto Eljarrat, CEO of Sportium Sports Betting, one of the main sponsors of La Liga and Manel Arroyo, Vice President of FC Barcelona and General Director of Dorna Sports.
Joan Franquesa, president of Sant Cugat Empresarial, has opened the event in which has been spoken about the modification of the audiovisual content consumption habits, and more specifically of the sports ones, and the strong entry of e-sports as a new competitor of the traditional leisure. All present have agreed that we must promote collaboration between the two worlds: that of traditional sports and that of electronic sports. That idea has been highlighted in his words by the Secretary General of Sports of the Generalitat de Catalunya, Gerard M. Figueras.